Every Good Brewery Has a Creation Story

As many of you know, there’s nothing I like more than a good brewery creation story, especially when I’m on my one-billionth brewery tour. But I’m talking deeply-rooted cultural beginnings type of creation story that defines the brewery’s entire life and being, not just “I homebrewed and I was good at it, then a lot of people said I should start a brewery so then I did.” Like all of the world’s cultures, microbreweries have—and need—them too.  Something that reminds them of why they’re doing what they’re doing, what drew them into beer, what makes them a brewer you the consumer should come to know, respect and even love, like you would your a person. The creation story is frequently alluded to in the brewery’s name or the taproom décor or the beers they brew or the names they choose for those brews. But it’s everything. No creation story, no soul.

Bent paddles on the brewery floor

You’ve heard them all. Half Pints brewery in Winnipeg was started by a man who began his brewing career at a Big Brewery where he would get free beer at the end of every shift. A family man (who told me that there are two types of brewers out there: scientists and drunks, he of course being the former) who just wanted to top off his day and get home, would only order 8 ounce pours, earning him the nickname, and name of his future brewery, “half pint”. Bent Paddle in Duluth was started by a man who, while brewing at Rock Bottom, and was looking for a mash paddle that would do the job juuuust right, and realized he had the perfect thing in the trunk of his car—a bent canoe paddle. It worked wonders, and beyond becoming the name of his own brewery, it is now a mainstay on the floor.

These stories are for real. These people are for real. Sure, maybe these quaint stories have been molded into the truths that are told by tour guides or bartenders or local beer nuts, but if we believe them to be true they are true and their stories become our stories. Like them, I’m sure you have a story of when you first discovered craft beer. Of when you first discovered your love for homebrew. Of when you began your journey into commercial-microbrewing. Mine to come at a later date.

I would say the stories are what makes craft beer so fascinating. But the weird thing is, the Big Guys have them too. They are some of the oldest and most historically-significant corporations of our time and their stories are deeply rooted in some of the same things our favorite craft breweries are, like the entrepreneurial spirit, elegant craftsmanship, and building a tradition based on that of our forefathers. But beyond that, they helped build statistics as we know it today, branding as we are in awe of today, and industry that many can only dream of. But what makes their stories different? My uncle, who pretty much only drinks Miller Lite connects to the brand as much as I connect to Indeed Brewing (which is, for the record, probably my favorite Minneapolis brewery) but dare I say he connects on an even deeper level. It was the beer his father, my grandfather, drank every day after a hard day of work a machinist; it was the beer he guzzled in college; and it is the beer he now chooses for his games of golf.

So as much as the craft beer revolution is based around being the other, microbreweries setting themselves apart from the Big Boys by defining themselves as something they’re not, intentionally creating a cultural fission between micro and macro, I only see the two becoming more similar, more united, more one. I mean, Summit is already doing throwback labels, building a brand based on nostalgia and a history of quality – um, that sounds familiar!

Summit Throwback labels
Source: http://www.summitbrewing.com/blog/big-news-from-the-brewery-new-logo-new-beer

But I don’t have an answer to this and I definitely don’t have a solution, perhaps because I don’t truly see it as a problem (Cocky Liz just thinks “Well, macrobreweries just keep losing market share, and clamber to gain it back to no avail, so no worries. Right?”). Maybe the issue is that as craft beer lovers we’ve built a healthy amount of hatred towards the category leaders; we want to support our local favorites, our friends, our city. But how different are they really?

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The Craft Beer Movement: Insider or Outsider?

“I can’t believe I became part of this movement,” I said to Hannah as we sat on the couch watching TV one lazy post-work day. I continued, “Of all the things I could’ve gotten into, it never ceases to amaze me that I got into something that is actually now a thing.” How did I know that craft beer and home-brewing were going to become as big as they are? How did I know that my love for craft beer would grow into something much more, something bordering on obsession?

The truth is, I didn’t know, but now that it has become this thing in my life I’m grateful. And I can’t help but think my own involvement helped spur the movement along. I like to think that my research and involvement helped it grow, in my own small way, as I immersed myself into craft beer culture throughout and after college. But maybe I didn’t. In 2007, craft beer was already a thing, home brewing was already a popular pastime, enjoyed by middle aged men everywhere, Minnesota already had several cart breweries and more in the works. I was just another supporter, standing watch as craft beer exploded in my face.

But Surly Brewing didn’t really open until 2006. It didn’t really become popular until the following year when it entered the main stream. It was no longer for bicyclists and beer geeks, it was for the people. People like me. Which makes me wonder, if there weren’t people like me, where would the craft beer industry be? I’m just a fangirl, going to beer fests, pretending I know more than others and that I have some claim to the movement, a little piece of the MN faction.

I could have picked anything else to devote my time to, to become my hobby or pet interest and cause in life. In the past I cared about more important things like HIV in subsaharan Africa, the Palestinian-Israeli conflict, corporate social responsibility; not that I don’t care about these things anymore because I do, I just don’t blog about them. I don’t think about them on a daily basis. I don’t drink them. I don’t consume them. That’s what draws me to beer and craft beer culture. It’s more than a drink, a theory, or a product, it’s a way of life. It’s a way of life I share with many others, that gets me excited when I meet a kindred spirit who likes what I like and drinks what I drink, it’s my own little club that I can choose to share with others, and when I do, it’s oh so meaningful.

But then I meet people who are part of the movement who I don’t like: the middle aged man who loves craft beer and wants to financially support a brewery but who thinks I’m nothing more than a little girl who’s interest in craft beer is “cute.” We are not kindred spirit, we are not in the same microculture. He is everything that is wrong with the movement, elitist and demoralizing. And what about the beer snob, someone worse than me, who insists my favorite craft beer is not worthy of such title, and has plans to start the next new local microbrewery? I am them from from years past, small and stupid, my tastes unrefined and my knowledge sub-par. He is everything that is wrong with the movement, superior and disrespectful.

And then there’s me, for I too am at fault. With my knowledge I too alienate people, haughtily explaining why a room temp pint glass is better for beer than the frosty mug they grew up drinking from, scoffing at the only “local” beer on the menu at a fancy restaurant in Iowa: Leinenkugels. Have I gone too far inside the movement such that everyone else is an outsider? Such that anyone else who wants to be part of the movement, can’t be, or isn’t good enough to be?

That’s not what it’s all about, and that’s not the way to keep the movement growing and changing. That’s what keeps it stale and stagnant, the same old people making the same old beer because they know best, they know the most, they have the most at stake. Thinking that your thoughts and opinions dont matter because you just dont understand. It’s not your way of life.

In the most recent issue of the Beer Advocate magazine, on the list for what to expect in 2013 is “a stronger backlash toward those who take themselves and craft beer too seriously.” Truth. Beer is for fun, beer is for drinking, and sometimes we just need to shut the hell up and enjoy a cold one, whatever glass it comes in. So this is my goal as we move into 2013: enjoy craft beer. Love craft beer. Share the love, don’t hoard it or save it for insiders like yourself. Support knowledge and the quest for knowledge so that other people too can claim the movement for their own because it is also theirs. It is a cause worth caring about, but first people have to learn and embrace why it’s worth caring about to begin with and they can only do that if the movement is open and caring of them too.

Happy New Year and cheers to 2013!

Livin’ the American Dream: Opening a Frank Lloyd Wright-inspired Brewery

Every homebrewer dreams of one day taking their hobby one step further and living the American dream: becoming a craft brewing hero. It just seems like the logical next step, you’ve been brewing for x number of years and what else is there to do next? Sell your beer, hear compliments form the masses, grow even bigger, supply the United States with your beer and your love of beer. And why not? Everyone keeps telling you it’s wonderful and they would definitely pay for it at a bar, it’s legit, so you should open your own brewery already!

But anyone who knows anything about the craft beer industry knows how hard it is to open a microbrewery, much less a tap room or figure out how to convince distributers to sell said beer.  It’s much more complicated than the simple dream of artfully crafting the best tasting beer – which many of us believe we are already doing. But everything tells us how easy it is, the sheer number of breweries opening up makes us think, “Hey, if they can do it, so can I!” but it’s hard. Really hard. Work you to the bone and cry every night because you’re not sure if you’re going to make it hard. But once you do, you’re guaranteed to be as cool as Omar, and don’t we all want to be as cool as Omar? He’s the owner of Surly, in case you’re not in the know. It’s time to stop admiring the modern art and saying, “Oh, I could do that,” when in reality we probably couldn’t, but we want to so bad. It’s time to put our money where our mouths are. Literally. Shit is expensive.

But having said all that, the dream still lives on, even in me – especially in me. We as homebrewers and craft beer lovers can’t help but think about what could be; because we constantly surround ourselves with and support other microbreweries that grew up out of the same dream, like surrogate children, we love them, and secretly or not so secretly long for one of our own.

One day, I want to open my own microbrewery, or nanobrewery, or brewpub – I’d even settle for liquor store. And if I don’t or can’t then I want to be part of one beyond what I am already doing right now – I want to help craft the beer and build the brand of a bright and shiny new brewery in Minnesota (or wherever else is in need of one, I’m looking at you Sioux City). I want to market it and pour it down people’s throats because as anyone in in marketing knows, you can market nothing better than something you love and truly believe in. And for me, it’s not better healthcare or Totino’s pizza rolls, it’s the craft beer revolution.

The dream was born for me when I was driving with my boyfriend and his parents to a family cabin up north by the boundary waters (if you’re not from Minnesota, the boundary waters is probably the most beautiful landscape I have ever seen, and I have seen a lot of landscapes. Let me rephrase: it is the most beautiful landscape that makes me proud to be from this land. It’s all majestic with eagles and shit) and in order to get there we drove through Cloquet, a small town south of Duluth that is really more of a crossroads, but less Wild West and more Iron Range. They told me about this place, but I had no idea what to expect, and then there it was, as we slowed to a stop underneath its beautiful awning: Frank Lloyd Wright’s one and only service station. It’s small, and reminiscent of the aforementioned Wild West that he sometimes alludes to with his flat roofs and Route 66 stylings, but it was different; everything about it screamed Midwest, and sadly, Struggling. Just a few pumps and a garage, it was dead. No one was fueling here, taking in the shade from the greened copper roof, but there it stood, proud of its heritage, uncertain of its future.

The gas station is part of FLW’s Broadacre City Project, a “utopian vision of a new urban landscape”: suburbs in the city, cities in the suburbs – he had plans to put skyscrapers in the middle of the plains and everything. I mean, the man was crazy, but a genius. A reaction to and embracing the push to the suburbs, somewhat socialist in theory (everyone in this city gets one acre), his vision incorporated beauty and art can still reign, all with a touch of Japan.

I don’t know why he chose to put the service station in Cloquet of all places (it actually has something to do with its namesake, R. W. Lindholm, for whom he later designed a home), but this is where my dream truly came to life. I began to daydream, transforming the mechanic’s shop into a taproom, with its glass garage doors open to the summer breeze that Minnesotan’s seek in the warmer months up north, serving elegantly hopped and perfectly heady black IPAs – the oxymoron that pairs nicely with the historical surroundings. Would there be an oatmeal stout on the menu too, you ask? Of course. Available all year round.

Since it’s a garage, the floors would be already sloped, so that would be the easy part, but the difficult part is a much larger feat: transforming a national historical site into a brewery; I’m sure it wouldn’t be allowed. But think about the delight it would bring to travelers, wanderers, passersby, and more importantly the town and Minnesota as a whole. This was FLW’s dream: to bring functional art to the people through architecture whether they wanted it or not. The pumps would stay, of course, but the gas station would be transformed into a modern fueling station of sorts, bustling with people at all times of the year, because as Minnesotans we know that even in the winter we want our beer and are willing to go out in the cold to get it.

I was further inspired when I went to Marquette, Michigan in the Upper Peninsula where I drank at undoubtedly the coolest nanobrewery I’ve ever been to, Blackrocks. It’s a similar concept, make a house into a brewery, put in a bar, and make it the ultimate hang out place for pretty much everyone in and around the town including visitors like myself, hungry for a pint of the good stuff. They hang personalized mugs from the ceiling for the regulars and provide ever-changing wonderful beers – when I went there it was IPA week—exercising that brewer’s muscle.

Apparently the FLW gas station was recently sold and I’m not sure to whom or for how much or how well it’s doing now (according to this NPR article from August of 2008, the current owner is “not sure how long it can remain privately owned”), but I want it and I want it bad. I want to make it into a destination tap room and nanobrewery. I want the American dream.

Oh, Hello Again!

As some of you have mentioned (somewhat passive aggressively) to me over the past few months, I have been neglecting the ol’ beerspectacles and for this I have no excuses, only apologies. As of late I’ve been enjoying the summer and the beer events it has to offer while trying to build my online presence and experience through beer blogging and journalistic-related endeavors. So in a way this blog post is actually pretty weak, I’m just here to tell you about the different sites and things I’ve been working on/with to try to get you to support them too, and to let you know I still care (I even have a new layout, don’t you like it?).

MNBeer.com

Many of you are already familiar with MNBeer.com or should be; it is Minnesota’s premier beer blog filled with events, goings on, interviews, spotlights, and basically anything and everything you need to know to be as on top of the beer scene as I have. About a month ago, Ryan, the main MNBeer.com dude sent out a call to all followers asking for more hands at blogging, naturally I was very interested. After meeting him at the St. Paul Beer Fest (which was awesome by the way, the best I’ve been to yet), he decided it would be a good fit and I was given a log-in and an assignment and so began my journey with MNBeer, which is only just beginning. They are going to do a full rebrand and website redesign, so stay tuned for more about the blossoming Minnesota beer scene; the most exciting thing I’m looking forward to: Ryan is making a beer blog aggregate! I will also be receiving tickets/passes/other shit related to Minnesota beer, so if you’re ever interested in going to something let me know, my answer is almost always ‘yes.’

The Growler Magazine

One of my friend’s friends passed me along to Jason Zabel (you may recognize him from the now-defunct AV Club Twin Cities) who is the editor of the Twin Cities newest beer magazine: The Growler. I sent him my credentials and some story ideas and was assigned a story about biking in the Twin Cities and how various breweries/styles of beer pair with the different kinds of bikes people ride. This article is scheduled to come out in the August/September issue, which is both online and print. The Growler is a subsidy of The Beer Dabbler, Minnesota’s most successful beer festival organizer (despite my gripes from this year’s winter one), and is paid for by advertising, which makes it free to the public, available at your favorite taproom, liquor store, or homebrewing supply store. Go grab yourself a copy and be expecting to see a lot more of me in there! Your thoughts and ideas are always welcome.

Fusion Chill

As many of you know, I also have a day job that I am technically not allowed to blog about here, so I will not. However, I can’t NOT talk about the beer-brewing I spear-headed for our summer client event. If you follow me on Twitter (@beerspectacles) than you’ve been witnessing the beer as it fermented, but the final update: the beers turned out better than I would’ve ever expected and the turnout at the party was great. More importantly, people LOVED the beer and there was a lot of talk about leaving my job. But as many of us avid homebrewers know, there’s plenty of homebrewers out there who want to brew professionally, but very few actually go through with it – it’s just a dream the helps spur the craft rather than change the path. But maybe one day, a girl can dream. One of our graphic designers did a killer job on the labels as well as coordinated decorations. The three beers: A lightly smoked apple and pear hard cider (everyone’s favorite despite naysaying at the outset), a coffee porter (less people are into these in the summer, but I drank my fair share), and a classic American IPA (for men, since as you may know, I work for an all-female company and we have male clients). Brewing three batches at once isn’t the easiest thing in the world, because it ends up being about a day’s worth of work whatever way you look at it, but it’s fun to get paid to brew beer with your coworkers.

That’s it for now, folks. I have other posts in the works (have been for a while) and I promise – pink swear – that I will be better about my avid beerspectacles fans. I love you all. Cheers!

Yesterday: Black IPA. Today: Multimedia Beer Experiences!

Yesterday I decided after another long day of work that it was time to brew that black IPA I was all big talk about. My friend, a local reporter, filmed me as I did it, and here’s what he came up with. Watch it to the end, I promise you won’t be disappointed.

Thanks for all your love and support. When the beer’s ready, you can have one on me! Cheers!

Can it, Already: Why Canned Craft Beer is so Cool

You’ve seen it in liquor stores and are probably familiar with it in your home, especially if you love Surly: canned beer. Why is it so cool? Why are so many more craft brewers going in this direction versus the more traditional pry-off top bottles (please, screw off tops imply cheap and, ew… macrobrewed beer.)? Just the other day I was at Pat’s Tap on 35th and Nicollet and they had a whole blurb about how they love cans and why they’re better than bottles (Side Note: Pat’s Tap is a great place, you should definitely check it out. They have great cheese curds, although not top five. Ok, maybe top five, but definitely NOT top three, which for the record are 1) Groveland Tap (bonus of great beer selection), 2) Bulldog Uptown (also bonus of great beer selection and, obviously, locale), 3) State Fair (non-bonus of expensive limited beer selection)).

Anyway, not the point. The point is that beer in the can is cool and there have been many recent articles/blogs about why exactly that is. Well, that article is about science, saying they are equal. Don’t bother reading it, the only real sentence that matters is that science says: “I would expect that the difference between amber glass and aluminum cans is minimal as far as photodegradation is concerned.”  Photodegradation is the light impacting the overall taste/flavor/carbonation of the beer, which is the main reason why people have said amber bottles are the way to go. In case you didn’t know, clear glass lets in all the light, so that definitely impacts the beer (“photodegradation”), resulting in what some people refer to as “skunked beer,” which mostly refers to the lack of carbonation in the beer and just being generally gross. Either way, you know that beer that comes in a clear glass bottle is a) not a respectable beer, because b) the proprietors couldn’t be bothered to put it in an amber glass, so chances are it sucks. Just. Saying. Oh and in case your wondering, green bottles are ok, but amber ones are better. Clear ones are the worst. Cans? They’re just as good as amber bottles. WHAT?

So then you think back to the last time you ordered a PBR at the bar and you’re all like “Hmm… but what about that aluminum taste? I don’t like that. I just bought the PBR because it was cheap and it adds to my cool image.” And good question; the point is that beer, like wine, is not meant to be drunk in the receptacle it came in, be it can, bottle, or bag (ahem, don’t pretend you don’t drink Franzia, the world’s most popular wine). That’s why pouring it into a glass (I’m not going to be a dick and say the ‘right’ glass; a glass is good enough) is really important. This is something that has to happen even if your beer came in the fanciest amberiest glass bottle of all time. The point is that yes, beer from a can will have a slightly more aluminum taste if you’re putting your slobbery beer-thirsty mouth against the stupid aluminum can to drink (chug?) it. So just pour it in a glass and quit your bitching. Then again if you’re getting a PBR at the CC Club or something, they might laugh at you when you order a tallboy of PBR and ask for a glass (I mean you paid $2 for it, it’s not worth their time or money to clean a glass for you). But you were the idiot that ordered that PBR in the first place. Just drink it out of the can and save yourself the trouble.

So again, you ask, why are cans so cool and why am I cool for drinking beer from them? Why do I see my favorite beers available in cans? Why do good breweries insist on canning their beer rather than bottling (besides the aforementioned fact that they let in just as little light as traditional amber bottles)? Surly’s slogan is “Beer for a glass, from a can,” not only saying that cans are cool (like their beer) but that it’s meant for a glass, like a real beer that you would find in a bottle, that you would also pour in a glass (HAVE I MENTIONED THAT YOU SHOULD POUR YOUR BEER IN GLASS?). Also, cans and canning is just cheaper, simple as that. And from a design standpoint, they also allow a slightly larger canvas from which to express the essence of the beer, which is important in a world where there are more and more breweries and differentiators are not only harder to establish but harder to show to the consumer. I mean, not all breweries can have special glass bottles made for their beer like they do with Vodkas; plus it goes against general beer conventions.

But I think it’s more than that. Ultimately, cans are a throwback to the age when the can was really the only option (and people were drinking it straight out of the can by the case-load) and craft beers are reclaiming this identity in a postmodern way (yeah that’s right, I went there. I’ll reel it back in, don’t worry); a can no longer means an average macrobrew. Craft beer now has all the versatility of the can but you get to drink the beer you love the way you used to drink Bud Light or maybe Milwaukee’s Best in college (chug, smash, toss). I say the reclamation of the can is postmodern because it not only references the past use of cans and the current changing face of beer, but it was cans that changed how beer was brewed/distributed in the United States in the first place that made it monolithic post-Prohibition, and here they are, doing it again, but diversifying. Reclaiming. Reforming. Recanning. And people are loving it.

So, is canning an attempt to reach the market of macrobrew drinkers by tricking them into buying cans, grabbing it instead of a case of Miller High Life? Does it make them feel better about buying a craft beer they once thought was too hoity-toity or didn’t even realize was a beer until it came out in cans? Probably not. But maybe? I’d say it’s more for beer geeks/snobs who want to take craft beer with them camping and not deal with bottles (because bottles don’t crush like cans, duh, and they can shatter or in some cases, explode). The question is if you as a beer snob invited some of your beer snob friends over and offered them some beer snob beer, would they feel wronged if you brought out some beer snob cans and poured them into glasses? I think they would be skeptical at first, then you would have some sort of abbreviated version of this blog post about whether or not it’s a big deal that their Fat Tire is now canned.

Then there’s the fact that there aren’t really THAT many breweries that can their beers. It’s still an anomaly. Check out this neat website that talks about all craft brews in cans and announces the new ones as they come out. It’s kind of exciting to think about the future of craft beers as they convert more breweries and people to using and drinking canned beer. But what does that mean for homebrewers? Are they going to have to start buying cases of fresh amber bottles from their homebrew supply store instead of reusing bottles? I mean, I doubt that all beer sales will be in cans for a while, or at all, so that’s good, but then what’s the point? I know that not all homebrewers = beer snobs, but the overlap is pretty big, so then does that kind of hinder canned craft beer sales? Wasn’t homebrewer reuse part of the reason Summit went to pry-offs instead of twist offs (besides the fact it makes them seem more legitimate, oh, and THEY WOULD TEAR THE SHIT OUT OF YOUR HAND WHEN YOU TRIED TO TWIST THEM OFF AND YOU HAD TO USE A BOTTLE OPENER ANYWAY)? But it could’ve also been that beer in pry-off bottles stays fresher longer than beer in twist-offs, but would you believe me if I told you it stays EVEN fresher for longer in cans? Because it does.

And then there’s the social phenomenon around the tallboy. How cool is the tallboy, you ask? Really cool. Just ask your local hipster. Go to your local liquor store. I don’t know how excited you were when you saw that Grain Belt now comes in cases of tallboys (yes, 24 16oz cans with that great checkered Grain Belt pattern), but I was really excited. This introduced a whole new level of beer appreciation into my and my friends’ lives, a level that we now refer to as the ‘Pounder Pack.’ I would be remiss not to mention that the term itself came from the official name on the case of PBR tallboys that we once (ok, several times and counting) purchased for a drinking game/activity known as PowerKart (but more on that another day), that we now use to refer to all cases of tallboys.

Needless to say, not only are cans cool but so are tallboys and the Pounder Pack (as was the packaging company that startedto encourage breweries to start doing it this way—recognizing, creating or propagating the trend, it’s hard to say). But for now, it seems that the Pounder Pack concept is just for beers that come from breweries that have the capacity to can at this scale (as much as I love Grain Belt it is by no means a craft beer, this I recognize), so it just adds to the popularity of the can in general. Then again, the twelve-pack of 21st Amendment comes in a fridge-friendly box and is always a solid brew (I had their Back in Black Black IPA the other day, and it was delicious). They can ALL of their beers and are proud of it. There’s something sexy about a craft beer in a well-designed can, and they do it well.

More cans, I say. Bring on the Pounder Packs of craft beer.

Beer Dabblin’

I know I should be working on my real work for my real job, but discussing this is of far more interest to me at this point in time. Then I’ll get to work, I promise. This weekend, my boyfriend and a couple friends of mine went to the Winter Carnival Beer Dabbler, which was definitely a good time and a cluster at the same time: a cluster of a good time. Some highlights:

1. After getting pre-wistbanded (their attempt to handle the lines better than last year which one woman claimed were a mile long) at the Bulldog, we went on a hunt for some pre-beer dabbler eats. Lowertown, if you some of you don’t know, is pretty much only bustling during the week when Securian is in session, if you can even call it bustling. We found a variety of places that were either a) packed or b) crappy. So after walking in circles around Meer’s park, we settled on Barrio, a classy Mexican restaurant, where I insisted on getting a pre-beer dabbler Summit EPA (which, as always, was delicious, and went well with my tostada). It all worked out in the end, and by 4 we decided it was time to check out the festivities.

2. At this point, we saw a line going around the corner of the building where we new the beer dabbler was. Thinking, ‘oh yeah, we got prewristbanded, we’re fine’ we walk straight to entrance around the other side of the building, leaving the line behind us. The lovely man told us ever so politely to keep walking straight and to get into the line. Which line, you ask? THE line. The line that went all the way around the city block, that began a mere twenty feet in front of the man who had directed us to get into the line (Which be believed to be starting around the corner, closer to the entrance). He was wrong. The prewristbanding attempt was a massive failure and we waited in line anyway, got reprimanded by a cop for skipping the line (which I promise didn’t make sense), and still weren’t the last people to get into the beer dabbler. If you’re familiar with the farmer’s market, you can imagine how packed it was. Which was fine, until my feet started to freeze, which is no one’s fault but my own.

3. Ok, so no onto beer talk so you don’t just think I was pissed about the line situation and them overselling the tickets the wholetime (I was, and will no longer be attending any of the Beer Dabbler’s illustrious events): the favorite by far was Harriet’s Coffee Elevator Doppelbock. It was the most delicious stout made with Ethiopian coffee I have ever had (bold statement since I had originally thought it was Half Pint’s Stir Stick Stout, which will still always have a place in my heart and then there’s Surly Coffee Bender). I’m trying to get more information about where I can get more of it, and when I have it, I’ll let you know. Harriet has seriously proven themselves to be a great addition to the Minnesota Beer Scene.

4. A conversation I had with a guy waiting in line for Crispin: for the last three or four beer fest type events Crispin has shared theirspace with Fox Barrel, which definitely confuses people. They assume that that’s a kind of Crispin, which means a) they’re idiots, and b) Crispin isn’t differentiating themselves enough (or maybe Fox Barrel isn’t either). Either way, it’s spurred my deeper interest in ciders, which I will be posting in later blogs. But know that Fox Barrel is different from Crispin. They are not from Minnesota (California) and they only do pear cider. It’s actually pretty good stuff, and ciders in general are on the up and up. So why not try one?

5. I submitted my homebrew (that Mike and I made: a honey ginger IPA) in a homebrew competition for the first time. Yeah, yeah I know it’s something I should’ve done a while ago, considering my history with homebrewing (I mean, I’m not a 55-year-old dude who has been brewing since his 20s. I’ve been brewing for about four years). But I finally did it! I’ll let you know how it goes. I got a $5 gift certificate for Northern Brewer for even submitting my beer (which was a surprise to me) and like not worth that much but it was nice, for my next homebrew supply trip. I did realize, that I hadn’t taken off the old labels off my bottle (it was a reused Magic Hat bottle), so woops, it might be disqualified but they’ll still rate it. Either way, I’ll let you know! I’m excited!

6. I discovered there’s a new Wisconsin brewery that opened in Menomonie called Lucette. At first, the logo confused me, I thought it was some weird architectural black and white POS, then I realized it was a woman, like a mud flap pin-up, which is the same image on their taps. Their website says,“Lucette is hand-crafted by guys and brought to life by the artistry of a woman. Don’t be offended or embarrassed by her voluptuous curves or stunning assets—she isn’t. Lucette is an image of revolution and evolution, much like experience a non-macro beer for the first time. And what’s more, she is created from the finest ingredients by the hands of our own brewers, at our own brewery, and not by some mysterious brewery far away from “home.” In other words, she is not fake, diluted, or overproduced—she is 100% Lucette.” I’m torn, because this is a great way of describing a beer and their mission, and right on par with the market of men loving beers that say something about women (positive or negative, generally in pun form, e.g. Flying Dog’s Raging Bitch, which has had its share of issues with feminists across the United States). It’s just so… man. Of course all the brewers are men, and of course this idea of the ‘not fake, diluted or overproduced woman’ is the pin-up with big boobs and a tiny waist. It just confuses me (maybe because they called me out on it from the get-go, telling me not to be offended), and makes me wonder if they’ve even thought this hard about it. Probably haven’t, but who IS Lucette and what does it actually mean?

Ok, so that’s about it. Relatively uneventful underwhelming time at the Beer Dabbler, although I did get some free swag and cheese out of it (there was a huge line, of which I did not partake). I think I’m going to stick to just the St. Paul and Minneapolis Beer Fests from now on.