Last Friday, I went to a blind tasting hosted by Heavy Table and the Minnesota Craft Brewers Guild – my first ever. And, boy, it was tough. Never in my life had I been so faced with the inability to react to visual cues and branding. I was left to focus on my other beer-drinking senses, rather than my “does this label suck?” sense – which, if you know me, is very hard to turn off. But at the same time it was liberating to not have to worry about the company, style, reputation or branding (I guess, until after, when it was revealed and some of our opinions proved surprising).
What was fun though was experiencing the “back to basics” approach that a blind tasting brings out – it’s not about the fancy label or name (or lackthereof), how the beer fits the style guidelines (although they were in flights kind of organized by style or flavors, or recognizing it has a high ABV, hence the tulip glass. All of the beers we tasted came in tulip glasses or beer festival tasters, adding to the intrigue (and frustration). Much like these 40s (had a few weeks ago at World Street Kitchen), hidden inside brown bags, you don’t know what’s there or how to feel about it before you taste it and truly know how you feel about it. I spent most of my time swirling and smelling – I could not get enough of the scents. Next time you have a beer, although you may look like an idiot, close your eyes and breath it all in. Never have I had so many memories or feelings flooding my brain. BEER FEELINGS!
That all being said, it was cool for me to see which beers I really liked – those that I liked with and without the branding (Indeed Burr Grinder, Summit Frost Line Rye) and those that surprised me, both positively and negatively. Check out the article to read more and see some cool pictures!