What I'm With...

The Craft Beer Movement: Insider or Outsider?

January 2, 2013January 2, 2013 What I'm With...Leave a comment

“I can’t believe I became part of this movement,” I said to Hannah as we sat on the couch watching TV one lazy post-work day. I continued, “Of all the things I could’ve gotten into, it never ceases to amaze me that I got into something that is actually now a thing.” How did I know that craft beer and home-brewing were going to become as big as they are? How did I know that my love for craft beer would grow into something much more, something bordering on obsession?

The truth is, I didn’t know, but now that it has become this thing in my life I’m grateful. And I can’t help but think my own involvement helped spur the movement along. I like to think that my research and involvement helped it grow, in my own small way, as I immersed myself into craft beer culture throughout and after college. But maybe I didn’t. In 2007, craft beer was already a thing, home brewing was already a popular pastime, enjoyed by middle aged men everywhere, Minnesota already had several cart breweries and more in the works. I was just another supporter, standing watch as craft beer exploded in my face.

But Surly Brewing didn’t really open until 2006. It didn’t really become popular until the following year when it entered the main stream. It was no longer for bicyclists and beer geeks, it was for the people. People like me. Which makes me wonder, if there weren’t people like me, where would the craft beer industry be? I’m just a fangirl, going to beer fests, pretending I know more than others and that I have some claim to the movement, a little piece of the MN faction.

I could have picked anything else to devote my time to, to become my hobby or pet interest and cause in life. In the past I cared about more important things like HIV in subsaharan Africa, the Palestinian-Israeli conflict, corporate social responsibility; not that I don’t care about these things anymore because I do, I just don’t blog about them. I don’t think about them on a daily basis. I don’t drink them. I don’t consume them. That’s what draws me to beer and craft beer culture. It’s more than a drink, a theory, or a product, it’s a way of life. It’s a way of life I share with many others, that gets me excited when I meet a kindred spirit who likes what I like and drinks what I drink, it’s my own little club that I can choose to share with others, and when I do, it’s oh so meaningful.

But then I meet people who are part of the movement who I don’t like: the middle aged man who loves craft beer and wants to financially support a brewery but who thinks I’m nothing more than a little girl who’s interest in craft beer is “cute.” We are not kindred spirit, we are not in the same microculture. He is everything that is wrong with the movement, elitist and demoralizing. And what about the beer snob, someone worse than me, who insists my favorite craft beer is not worthy of such title, and has plans to start the next new local microbrewery? I am them from from years past, small and stupid, my tastes unrefined and my knowledge sub-par. He is everything that is wrong with the movement, superior and disrespectful.

And then there’s me, for I too am at fault. With my knowledge I too alienate people, haughtily explaining why a room temp pint glass is better for beer than the frosty mug they grew up drinking from, scoffing at the only “local” beer on the menu at a fancy restaurant in Iowa: Leinenkugels. Have I gone too far inside the movement such that everyone else is an outsider? Such that anyone else who wants to be part of the movement, can’t be, or isn’t good enough to be?

That’s not what it’s all about, and that’s not the way to keep the movement growing and changing. That’s what keeps it stale and stagnant, the same old people making the same old beer because they know best, they know the most, they have the most at stake. Thinking that your thoughts and opinions dont matter because you just dont understand. It’s not your way of life.

In the most recent issue of the Beer Advocate magazine, on the list for what to expect in 2013 is “a stronger backlash toward those who take themselves and craft beer too seriously.” Truth. Beer is for fun, beer is for drinking, and sometimes we just need to shut the hell up and enjoy a cold one, whatever glass it comes in. So this is my goal as we move into 2013: enjoy craft beer. Love craft beer. Share the love, don’t hoard it or save it for insiders like yourself. Support knowledge and the quest for knowledge so that other people too can claim the movement for their own because it is also theirs. It is a cause worth caring about, but first people have to learn and embrace why it’s worth caring about to begin with and they can only do that if the movement is open and caring of them too.

Happy New Year and cheers to 2013!

Livin’ the American Dream: Opening a Frank Lloyd Wright-inspired Brewery

November 4, 2012November 5, 2012 What I'm With...Leave a comment

Every homebrewer dreams of one day taking their hobby one step further and living the American dream: becoming a craft brewing hero. It just seems like the logical next step, you’ve been brewing for x number of years and what else is there to do next? Sell your beer, hear compliments form the masses, grow even bigger, supply the United States with your beer and your love of beer. And why not? Everyone keeps telling you it’s wonderful and they would definitely pay for it at a bar, it’s legit, so you should open your own brewery already!

But anyone who knows anything about the craft beer industry knows how hard it is to open a microbrewery, much less a tap room or figure out how to convince distributers to sell said beer. It’s much more complicated than the simple dream of artfully crafting the best tasting beer – which many of us believe we are already doing. But everything tells us how easy it is, the sheer number of breweries opening up makes us think, “Hey, if they can do it, so can I!” but it’s hard. Really hard. Work you to the bone and cry every night because you’re not sure if you’re going to make it hard. But once you do, you’re guaranteed to be as cool as Omar, and don’t we all want to be as cool as Omar? He’s the owner of Surly, in case you’re not in the know. It’s time to stop admiring the modern art and saying, “Oh, I could do that,” when in reality we probably couldn’t, but we want to so bad. It’s time to put our money where our mouths are. Literally. Shit is expensive.

But having said all that, the dream still lives on, even in me – especially in me. We as homebrewers and craft beer lovers can’t help but think about what could be; because we constantly surround ourselves with and support other microbreweries that grew up out of the same dream, like surrogate children, we love them, and secretly or not so secretly long for one of our own.

One day, I want to open my own microbrewery, or nanobrewery, or brewpub – I’d even settle for liquor store. And if I don’t or can’t then I want to be part of one beyond what I am already doing right now – I want to help craft the beer and build the brand of a bright and shiny new brewery in Minnesota (or wherever else is in need of one, I’m looking at you Sioux City). I want to market it and pour it down people’s throats because as anyone in in marketing knows, you can market nothing better than something you love and truly believe in. And for me, it’s not better healthcare or Totino’s pizza rolls, it’s the craft beer revolution.

The dream was born for me when I was driving with my boyfriend and his parents to a family cabin up north by the boundary waters (if you’re not from Minnesota, the boundary waters is probably the most beautiful landscape I have ever seen, and I have seen a lot of landscapes. Let me rephrase: it is the most beautiful landscape that makes me proud to be from this land. It’s all majestic with eagles and shit) and in order to get there we drove through Cloquet, a small town south of Duluth that is really more of a crossroads, but less Wild West and more Iron Range. They told me about this place, but I had no idea what to expect, and then there it was, as we slowed to a stop underneath its beautiful awning: Frank Lloyd Wright’s one and only service station. It’s small, and reminiscent of the aforementioned Wild West that he sometimes alludes to with his flat roofs and Route 66 stylings, but it was different; everything about it screamed Midwest, and sadly, Struggling. Just a few pumps and a garage, it was dead. No one was fueling here, taking in the shade from the greened copper roof, but there it stood, proud of its heritage, uncertain of its future.

The gas station is part of FLW’s Broadacre City Project, a “utopian vision of a new urban landscape”: suburbs in the city, cities in the suburbs – he had plans to put skyscrapers in the middle of the plains and everything. I mean, the man was crazy, but a genius. A reaction to and embracing the push to the suburbs, somewhat socialist in theory (everyone in this city gets one acre), his vision incorporated beauty and art can still reign, all with a touch of Japan.

I don’t know why he chose to put the service station in Cloquet of all places (it actually has something to do with its namesake, R. W. Lindholm, for whom he later designed a home), but this is where my dream truly came to life. I began to daydream, transforming the mechanic’s shop into a taproom, with its glass garage doors open to the summer breeze that Minnesotan’s seek in the warmer months up north, serving elegantly hopped and perfectly heady black IPAs – the oxymoron that pairs nicely with the historical surroundings. Would there be an oatmeal stout on the menu too, you ask? Of course. Available all year round.

Since it’s a garage, the floors would be already sloped, so that would be the easy part, but the difficult part is a much larger feat: transforming a national historical site into a brewery; I’m sure it wouldn’t be allowed. But think about the delight it would bring to travelers, wanderers, passersby, and more importantly the town and Minnesota as a whole. This was FLW’s dream: to bring functional art to the people through architecture whether they wanted it or not. The pumps would stay, of course, but the gas station would be transformed into a modern fueling station of sorts, bustling with people at all times of the year, because as Minnesotans we know that even in the winter we want our beer and are willing to go out in the cold to get it.

I was further inspired when I went to Marquette, Michigan in the Upper Peninsula where I drank at undoubtedly the coolest nanobrewery I’ve ever been to, Blackrocks. It’s a similar concept, make a house into a brewery, put in a bar, and make it the ultimate hang out place for pretty much everyone in and around the town including visitors like myself, hungry for a pint of the good stuff. They hang personalized mugs from the ceiling for the regulars and provide ever-changing wonderful beers – when I went there it was IPA week—exercising that brewer’s muscle.

Apparently the FLW gas station was recently sold and I’m not sure to whom or for how much or how well it’s doing now (according to this NPR article from August of 2008, the current owner is “not sure how long it can remain privately owned”), but I want it and I want it bad. I want to make it into a destination tap room and nanobrewery. I want the American dream.

My Beer Myopia

October 5, 2012October 5, 2012 What I'm With...Leave a comment

As I stared at the long list of bottled beers at the Epic tap-less taproom, my mind drew a blank. I was stunned by the sheer volume of beers and only 30 minutes in which to drink them before they closed the place down. I have never seen so many beers available at a taproom before. My friend Blackmer and I bellied up to the bar where the above-average looking bartender stood chatting with another customer. This was no ordinary taproom, this was a tap room in Salt Lake City, Utah. What was once a notoriously barren desert of craft beer (due to a strict 3.2% law with a religious bent) now has a couple cactuses and, boy, are the cactuses flowering – at high gravity nonetheless (only because they have to; the law states that if a beer is above 3.2% it has to be in a bottle, so that’s a nice loophole).

The man sitting at the bar next to me, a business man also staying at my hotel but for a trade show, was also clearly very knowledgeable about beer, suggested I try their Copper Cone Pale Ale, saying it was one of the best he’s ever had. He asked me what my favorite IPA was – not just beer, but IPA. This is not the first time I have encountered this question but it was the first time I was hyperaware of my lack of beer knowledge in this particular situation and my desire to not only seem knowledgeable but interesting in my beer tastes. Anything I said wouldn’t have resonated with him, he doesn’t know Surly Furious or the Rush River Bubble Jack – or maybe he does, but he wouldn’t have truly understood what they meant to me on a deeper level, as a proud Midwesterner; he was clearly intimate with the beers of the West, and I was dumbstruck, paralyzed by my own inability to commit and be judged outside of my flannel comfort zone. I avoided the question, saying I would gladly take his recommendation but I sat tentatively on the edge of my seat. What had I gotten myself into?

The sad truth is I am honestly used to knowing more about beer than the majority of the people around me, and even if they have a strong opinion that I would fundamentally disagree with (I don’t believe in hopped-stupid beers and I firmly believe that Fulton is a good brewing company), we’re on the same page. Naturally I am one page ahead of them, or so I like to think, but that page is definitely in the chapter known as ‘Minnesota and other upper Midwest breweries.’ It was at that moment, as I took a bite into the best prosciutto and Gruyere panini I’ve ever had (it even had honey on it, what?!), I realized – I have become too myopic in my beer crusade. If I cannot even commit to a universal, or at least national, IPA that I genuinely enjoy, I am doing something wrong.

The real kicker is, however, the realization that I am ignorant of other awesome beers out there, making me the most insufferable beer snob akin to only those who reside in Portland, complacent with their local beer selection and ever-so-gently reminding you that no, craft beer from Portland is the best. I only really know my local beers, and as I said in my Growler magazine article, my favorite anytime beer is the Summit Oatmeal Stout (don’t even go there, I already recognized in said article that it is a silly choice, but I’m just being honest). If I am to be the craft beer lover and advocate I pretend to be, I need to do more in the way of higher education; as we all know, education doesn’t end in school, it’s everything you do all the time – good thing I drink beer all the time, so that part is easy. But the hard part is going out and seeking things you haven’t tried before and not just putting beers from the coasts on a pedestal as the end-all-be-all, an attitude that I attribute to my reactive Midwestern beer myopia, which in a way is almost just as bad. It is exploring all the styles, beers and breweries you can get your hands on to get a better understanding of the larger context, and more specifically, the ability to just shut the hell up and pick a favorite IPA that everyone knows and can relate to. So, watch out, America – this beer snob is about to get a much-needed beer education.

Oh, Hello Again!

July 29, 2012 What I'm With...Leave a comment

As some of you have mentioned (somewhat passive aggressively) to me over the past few months, I have been neglecting the ol’ beerspectacles and for this I have no excuses, only apologies. As of late I’ve been enjoying the summer and the beer events it has to offer while trying to build my online presence and experience through beer blogging and journalistic-related endeavors. So in a way this blog post is actually pretty weak, I’m just here to tell you about the different sites and things I’ve been working on/with to try to get you to support them too, and to let you know I still care (I even have a new layout, don’t you like it?).

MNBeer.com

Many of you are already familiar with MNBeer.com or should be; it is Minnesota’s premier beer blog filled with events, goings on, interviews, spotlights, and basically anything and everything you need to know to be as on top of the beer scene as I have. About a month ago, Ryan, the main MNBeer.com dude sent out a call to all followers asking for more hands at blogging, naturally I was very interested. After meeting him at the St. Paul Beer Fest (which was awesome by the way, the best I’ve been to yet), he decided it would be a good fit and I was given a log-in and an assignment and so began my journey with MNBeer, which is only just beginning. They are going to do a full rebrand and website redesign, so stay tuned for more about the blossoming Minnesota beer scene; the most exciting thing I’m looking forward to: Ryan is making a beer blog aggregate! I will also be receiving tickets/passes/other shit related to Minnesota beer, so if you’re ever interested in going to something let me know, my answer is almost always ‘yes.’

The Growler Magazine

One of my friend’s friends passed me along to Jason Zabel (you may recognize him from the now-defunct AV Club Twin Cities) who is the editor of the Twin Cities newest beer magazine: The Growler. I sent him my credentials and some story ideas and was assigned a story about biking in the Twin Cities and how various breweries/styles of beer pair with the different kinds of bikes people ride. This article is scheduled to come out in the August/September issue, which is both online and print. The Growler is a subsidy of The Beer Dabbler, Minnesota’s most successful beer festival organizer (despite my gripes from this year’s winter one), and is paid for by advertising, which makes it free to the public, available at your favorite taproom, liquor store, or homebrewing supply store. Go grab yourself a copy and be expecting to see a lot more of me in there! Your thoughts and ideas are always welcome.

Fusion Chill

As many of you know, I also have a day job that I am technically not allowed to blog about here, so I will not. However, I can’t NOT talk about the beer-brewing I spear-headed for our summer client event. If you follow me on Twitter (@beerspectacles) than you’ve been witnessing the beer as it fermented, but the final update: the beers turned out better than I would’ve ever expected and the turnout at the party was great. More importantly, people LOVED the beer and there was a lot of talk about leaving my job. But as many of us avid homebrewers know, there’s plenty of homebrewers out there who want to brew professionally, but very few actually go through with it – it’s just a dream the helps spur the craft rather than change the path. But maybe one day, a girl can dream. One of our graphic designers did a killer job on the labels as well as coordinated decorations. The three beers: A lightly smoked apple and pear hard cider (everyone’s favorite despite naysaying at the outset), a coffee porter (less people are into these in the summer, but I drank my fair share), and a classic American IPA (for men, since as you may know, I work for an all-female company and we have male clients). Brewing three batches at once isn’t the easiest thing in the world, because it ends up being about a day’s worth of work whatever way you look at it, but it’s fun to get paid to brew beer with your coworkers.

That’s it for now, folks. I have other posts in the works (have been for a while) and I promise – pink swear – that I will be better about my avid beerspectacles fans. I love you all. Cheers!

Why Old Chicago is Actually Kind of Cool

May 10, 2012May 11, 2012 What I'm With...1 Comment

I know it’s been a while since last I wrote on my blog and for that I am very sorry; life happened, man. Well that’s a lie, mostly work happened. And as many of you know, staring at a computer for many hours a day (doing mostly powerpoint) makes you feel like you definitely don’t want to be typing up a storm on the computer when you get home (but Netflix and GChat are, of course, exceptions to the rule). My mind has just been a different place. I have been tweeting though, so… if you don’t follow me on Twitter, you should: @beerspectacles. It will help you get that Beer Spectacles fix you’ve been missing. Anyway, enough of that. Down to business. This will be a quick “I told you so,” so don’t worry, you can read this in the 30 minutes you give yourself at your desk before you really sit down to “do work.” Like I did, finishing it off before I really started my day.

——

As most of you may know, I really like Michael Agnew and his A Perfect Pint blog and efforts; he is really cool and does really cool stuff and has cool things to say. Every time I go to his blog I discover another juicy piece of beer news and yesterday was no exception (I mean I looked at it today and saw that the one of the founders of Flat Earth was let go in like April. April?! It’s May! WHAT AM I DOING?). Michael wrote a piece about a new Old Chicago in Eden Prairie that caught my attention: I started writing a post in January about it myself and I don’t feel bad in the least that he beat me to it. I mean, he actually went to the new Old Chicago, I did not; I still only go to the one in Uptown and love it (Although I haven’t been in a while). But his post is proof: Old Chicago is actually kind of cool.

While I am not always a huge proponent of chain bars and restaurants, every time I’m in, at, or around an Old Chicago I’m reminded of the fact that, when picked up and turned around in the right direction like a wayward snail, they can find their way, and people will follow their trail of slime. Ok that was too much, but you see what I’m saying. Yes, Old Chicago has great drink specials. Did you see that they had pints of Surly for like $2.50 on some nights (I could be exaggerating, but that’s still a good deal)? And those mini pizzas?! Need I say more? … Sure.

I also went there once with Mike and coworker for a sports game (football?) where we drank a lot of pints of Coors (hey, it was on special). Did I still like it? Yes. But Mike made the good point that behind the bar they have those special mugs that people who have drank so many beers in so many places have (something called like the Beer Tour.). Apparently this special mug thing is a cool old school tradition that they have in a lot of east coast bars (ooooooooooohhhhhhh east coast bars!!!!) that we’re missing around here. Sure the CC Club has its regulars, but none of them have their own mugs (that the CC Club knows of). That’s just baller.

These regulars must have the right idea; I guarantee you they’re not drinking always Coors out of those mugs (or they might be, who knows) but my point still stands. This sort of loyalty exists for a reason, they support a quality establishment, which it seems to be, according to Michael’s article (or at least the one in Eden Prairie). It has a plethora of beers on tap (ok, it’s no Republic, but it’ll do), serves their beer the right way (not in frosted mugs, oh thank god. Now I don’t have to be a douche and scoff behind the server’s back about how it’s supposed to be served in a room temp glass), and is knowledgable about beer and more specifically, local beers and breweries. What else could you want? More of those little pizzas? Definitely.

One of my friends pointedly told me the other day (I think pre-sports game outing at the Uptown Old Chicago) that according to an article he read, chain bars and restaurants have some of the best beer lists around (I think the example he used was Ruby Tuesday. What?) and I was in disbelief, almost anger, at his blatant lies. People don’t go there to drink cool local craft brews, they go there to be dicks and order a billion strawberry margaritas and drive themselves home (oh I went there). But I stand corrected. They are making a true and honest attempt to replicate the experience one would have at another of their favorite restaurants or bars while still having that chain vibe you know and love: that’s their look and feel, some would say. And I mean, if you’re just a regular dude and want to have a beer you also know and love (Coors) and maybe a beer you don’t (Lucid?), if the staff can recommend one to you in a smart and sincere way, then by all means, go for it and work towards one of those cool mugs behind the bar. You deserve it. And Old Chicago deserves some recognition for helping to make craft beer more accessible (even though this image of all these beers in a row is from their website, and to be honest, a little bit off-message, if you know what I mean. Is that Smirnoff on the shelf too?!).